Account stats before outsourcing to Ecommersense:

• Total Sales: $10,221.10
• Total Ordered Items: 505
• PPC Sales: $1,225.14
• PPC ACOS: 41.97%

Account stats after outsourcing to Ecommersense:

• Total Sales: $25,823.59
• Total Ordered Items: 1310
• PPC Sales: $1,427.64
• PPC ACOS: 15.72%

Here’s everything we did to get the results:

• To reduce and keep the ACOS in control, we paused non-converting keywords and added negative keywords on a weekly basis
• We tracked keywords in Helium10 Keyword Tracker to get an idea about the ranking on each keyword

• Targeted campaigns made with reverse ASIN keyword research of our competitors
• Creation of automatic campaigns to collect crucial data like search terms and negative keywords
• Replenishing the backend search term fields in the product to improve organic visibility